| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Intuitive Kanban-style task management tool with smart automations and integration with MindMeister mind maps. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-12.50/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Kanban boards
- Automations
- Time tracking
- Reports
- Integrations
- MindMeister link
- Agenda
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Clean interface
- Good automations
- MindMeister integration
- Easy to use
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited views
- Basic features
- Small team focus
|
