| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Meltwater is a media intelligence and social listening platform that monitors online news, social media, print, and broadcast media. It provides comprehensive insights for PR, communications, and marketing teams. |
| Pricing |
Paid (Custom pricing) |
Paid (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Media monitoring
- social listening
- social media management
- influencer discovery
- analytics
- PR outreach
- consumer insights
- competitive intelligence
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Comprehensive media monitoring
- Global coverage
- Strong influencer database
- All-in-one PR & social tool
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Contract-based pricing
- Interface has a learning curve
|
