| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A sales effectiveness platform that embeds your sales process, content, and training into the CRM workflow for B2B sales teams. |
| Pricing |
Paid (Custom pricing) |
Subscription ($65-$95/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Sales process management
- Pipeline management
- Active coaching
- Content enablement
- Analytics
- Prospecting
- Account growth
- Integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Sales methodology focused
- Coaching built in
- Process-driven
- Good for complex B2B sales
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Niche focus
- Limited marketing features
- Smaller user base
|
