| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Mention is a real-time media monitoring and social listening tool that tracks brand mentions across the web and social media. It helps businesses manage their online reputation and analyze competitor activity. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-179/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Real-time monitoring
- social listening
- competitive analysis
- sentiment analysis
- influencer identification
- report builder
- social publishing
- alert system
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy to set up
- Real-time alerts
- Good for SMBs
- Competitive analysis included
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited historical data
- Can miss some mentions
- Publishing features are basic
|
