| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Access Meta's Llama family of open-source large language models through various hosting providers. |
| Pricing |
Paid (Custom pricing) |
Free (Free) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Llama 3.1
- Llama 3
- Multiple sizes (8B-405B)
- Open weights
- Commercial license
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Fully open weights
- No API costs
- Customizable
- Strong performance
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Requires self-hosting or third-party
- No official hosted API
- Resource intensive for large models
|
