| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A customizable CRM that offers deep two-way sync with QuickBooks and Xero for seamless accounting integration. |
| Pricing |
Paid (Custom pricing) |
Subscription ($25-$74/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- QuickBooks sync
- Xero sync
- Custom workflows
- Lead management
- Online portals
- Email campaigns
- Estimates and invoicing
- App customization
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Deep accounting integration
- Very customizable
- Good for service businesses
- Online customer portals
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Requires QuickBooks or Xero
- Can be complex to customize
- Limited out-of-box features
- Niche audience
|
