| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Microsoft's team collaboration platform combining chat, video meetings, file storage, and Office 365 integration. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-12.50/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Chat
- Video meetings
- File sharing
- Office integration
- Channels
- Apps
- Whiteboard
- Together mode
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Office 365 integration
- Video meetings
- Free tier
- Enterprise security
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Can be slow
- Complex
- Resource heavy
|
