| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An online collaborative whiteboard platform for visual collaboration, brainstorming, and planning across distributed teams. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$20/member/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Infinite canvas
- Templates library
- Real-time collaboration
- Video chat
- Voting
- Timer
- Integrations
- Diagramming
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Excellent collaboration
- Huge template library
- Works for many use cases
- Good free plan
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Can be slow with large boards
- Expensive for big teams
- Learning curve
- Information overload risk
|
