| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Mixmax is a sales engagement platform that works directly within Gmail to help teams automate outreach and book more meetings. It combines email sequences, calendar scheduling, and workflow automation in one tool. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-69/user/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email sequences
- email tracking
- calendar scheduling
- workflow rules
- polls and surveys
- CRM integration
- templates
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Works directly in Gmail
- Easy to set up
- Good calendar features
- Affordable pricing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Gmail only
- Limited reporting
- Not ideal for large enterprises
|
