| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Work operating system enabling teams to build custom workflows for project management, CRM, marketing, and operations. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-24/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Custom workflows
- Automations
- Dashboards
- Integrations
- Forms
- Docs
- Boards
- Timeline
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Highly customizable
- Visual interface
- Good automations
- Multiple use cases
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive per seat
- Complex pricing
- Can be slow
|
