| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Sitecore-owned email marketing platform with advanced automation, landing pages, and subscription forms at competitive pricing. |
| Pricing |
Paid (Custom pricing) |
Subscription ($9-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email marketing
- Automation
- Landing pages
- Subscription forms
- Ecommerce AI
- Weather personalization
- Product recommendations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Affordable
- Good automation
- Sitecore backing
- Ecommerce features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Sitecore acquisition changes
- Fewer integrations
- Template variety limited
|
