| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Mouseflow is a behavior analytics platform that records user sessions and generates heatmaps to reveal how visitors interact with websites. It provides friction detection and form analytics to optimize conversions. |
| Pricing |
Paid (Custom pricing) |
Paid ($31-399/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Session replay
- heatmaps
- form analytics
- funnel analysis
- feedback campaigns
- friction scores
- user journey mapping
- compliance tools
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Good session recording quality
- Friction scoring feature
- GDPR compliant
- Form analytics
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited free plan
- Can slow page load
- Basic compared to enterprise tools
- Fewer integrations
|
