| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Comprehensive email and DNS monitoring platform for diagnosing email delivery issues and monitoring domain health. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-399/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- MX lookup
- Blacklist check
- SMTP diagnostics
- DMARC
- SPF
- Domain health
- Monitoring
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free tools
- Comprehensive DNS checks
- Industry standard
- Monitoring
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Pro features expensive
- Interface dated
- Overwhelming for beginners
|
