| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A mid-market HR platform offering payroll, benefits, talent management, and compliance with a modern employee experience. |
| Pricing |
Paid (Custom pricing) |
Subscription (Starting at $9/employee/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- HR management
- Payroll
- Benefits
- Time tracking
- Performance management
- Onboarding
- Compliance
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Modern interface
- Good mid-market fit
- Benefits administration
- Employee self-service
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Growing pains
- Support quality varies
- Limited customization
- Payroll issues reported
|
