| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An enterprise post-purchase platform offering branded order tracking, proactive notifications, and returns management. |
| Pricing |
Paid (Custom pricing) |
Enterprise_only (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Branded tracking
- Proactive notifications
- Returns and exchanges
- Estimated delivery dates
- Concierge returns
- AI recommendations
- Multi-carrier
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Enterprise-grade reliability
- Beautiful branded experience
- Proactive communication
- Used by top brands
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Enterprise pricing only
- Complex implementation
- Overkill for small businesses
- Long onboarding time
|
