| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An employee recognition and rewards platform with peer-to-peer shoutouts, challenges, and a global rewards marketplace. |
| Pricing |
Paid (Custom pricing) |
Subscription ($2.75-$4.50/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Peer recognition
- Rewards marketplace
- Challenges
- Milestones
- Amazon integration
- Custom rewards
- Analytics
- Slack and Teams integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Affordable
- Amazon reward integration
- Easy to use
- Good Slack integration
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited HR features
- Basic analytics
- Smaller platform
- Feature set narrow
|
