| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A serverless PostgreSQL database with auto-scaling, branching, and a generous free tier for modern applications. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$69/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Serverless PostgreSQL
- Auto-scaling
- Database branching
- Point-in-time recovery
- Connection pooling
- Auto-suspend
- Logical replication
- CLI
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Generous free tier
- True serverless
- Database branching
- PostgreSQL compatible
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Newer platform
- Cold starts on free tier
- Limited extensions
- Scaling costs can surprise
|
