| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A web development platform for building, deploying, and hosting modern web projects with serverless backend services. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$25/member/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Git deploys
- Serverless functions
- Edge functions
- Forms
- Identity
- Split testing
- Build plugins
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Great free tier
- Easy deploys
- Good for JAMstack
- Serverless functions included
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Build minutes limited
- Bandwidth limits
- Functions can be expensive
- Less ideal for non-static sites
|
