| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Oracle's cloud ERP platform offering financial management, CRM, e-commerce, and supply chain management for mid-market to enterprise businesses. |
| Pricing |
Paid (Custom pricing) |
Enterprise_only ($999/month + $99/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Financial management
- CRM
- E-commerce
- Supply chain
- Inventory
- Procurement
- HR
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Comprehensive ERP
- Cloud-native
- Scalable
- Strong financial management
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Complex implementation
- Long onboarding
- Requires consultants
|
