| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Real-time email verification and list cleaning service ensuring high deliverability with automated list management. |
| Pricing |
Paid (Custom pricing) |
Pay-per-use ($0.008-0.003/email) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Real-time verification
- List cleaning
- Automation
- API
- Zapier integration
- Sync integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- High accuracy
- Real-time API
- Easy integrations
- Good documentation
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Credits needed
- Pricing per verification
- No free ongoing plan
|
