| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
New Relic Browser provides real-time performance monitoring for web applications with detailed JavaScript error tracking. It measures core web vitals and page load times across real user sessions. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-custom) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Real user monitoring
- JavaScript error tracking
- AJAX monitoring
- session traces
- distributed tracing
- SPA monitoring
- alerting
- core web vitals
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Strong APM integration
- Free tier available
- Good distributed tracing
- Comprehensive error tracking
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex pricing model
- Can be expensive
- Steep learning curve
- UI can be overwhelming
|
