| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A full-stack observability platform offering APM, infrastructure monitoring, logs, and browser monitoring with generous free data. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$0.35/GB ingested) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- APM
- Infrastructure monitoring
- Log management
- Browser monitoring
- Synthetics
- Distributed tracing
- Dashboards
- Alerting
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Generous free tier (100GB/mo)
- Full-stack observability
- Good APM
- NRQL query language
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex pricing changes
- UI can be overwhelming
- Alerting setup complex
- Agent overhead
|
