| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
WordPress plugin that turns blog posts into newsletters, connecting to multiple email service providers directly from the editor. |
| Pricing |
Paid (Custom pricing) |
Subscription ($99-499/yr) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- WordPress integration
- Multiple ESP connections
- Gutenberg editor
- Subscriber management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- WordPress native
- Multi-ESP support
- Easy workflow
- One-click send
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- WordPress only
- Limited features
- Smaller team
|
