| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Project management platform combining roadmaps, tasks, docs, and chat in a single tool for streamlined workflows. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-16/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Roadmaps
- Tasks
- Docs
- Chat
- Time tracking
- Portfolios
- Forms
- Automations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- All-in-one
- Good free tier
- Clean interface
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Fewer integrations
- Smaller community
- Limited advanced features
|
