| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Nimble CRM applied to real estate workflows with social enrichment and contact management for agents managing relationships. |
| Pricing |
Paid (Custom pricing) |
Subscription ($24.90/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Social enrichment
- Contact management
- Pipeline management
- Email tracking
- Prospector
- Group messaging
- Tags
- Activity tracking
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Social media integration
- Contact enrichment
- Affordable
- Good for networking agents
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Not RE-specific
- No MLS integration
- Basic pipeline
- Limited transaction features
|
