| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
While not a dedicated CRM, Notion's flexible database and template system is widely used by startups and small teams as a lightweight CRM solution. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$10/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Custom databases
- Relation properties
- Templates
- Kanban views
- Filters
- Automation
- API
- Collaboration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Extremely flexible
- Affordable
- Great for small teams
- Part of broader workspace
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Not a real CRM
- No email tracking
- No automation sequences
- Manual data entry required
|
