| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
All-in-one workspace combining notes, docs, wikis, project management, and databases in a flexible connected environment. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-15/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Pages
- Databases
- Templates
- API
- Wikis
- Projects
- AI
- Integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Extremely flexible
- Beautiful interface
- Good free tier
- Strong community
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Can be slow
- Steep learning curve
- Limited offline
|
