| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A user-friendly CRM and email marketing platform designed to help B2B sales teams win more deals. |
| Pricing |
Paid (Custom pricing) |
Subscription ($16-$67/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Pipeline management
- Email marketing
- Sales automation
- Team collaboration
- Reporting
- Web forms
- Personal email sequences
- Territory management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy to use
- Good customer support
- Affordable
- Nice email marketing integration
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited advanced features
- Fewer integrations than competitors
- Mobile app is basic
- Customization is limited
|
