| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A Shopify dropshipping app that was widely used for importing AliExpress products directly into Shopify stores (discontinued June 2022). |
| Pricing |
Paid (Custom pricing) |
Freemium (Discontinued) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Product importing
- AliExpress integration
- Order fulfillment
- Inventory updates
- Shipment tracking
- Pricing automation
- Product customization
- Bulk ordering
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Was very easy to use
- Deep Shopify integration
- Free plan was generous
- Good for beginners
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Discontinued in June 2022
- Replaced by DSers
- Only worked with Shopify
- Limited supplier vetting
|
