| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Personal knowledge management app using local Markdown files with linking, graph view, and extensive plugin system. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-50/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Markdown
- Backlinks
- Graph view
- Plugins
- Local files
- Canvas
- Templates
- Sync
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Local-first
- Extensible plugins
- Free for personal
- Markdown based
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Steep learning curve
- No real-time collaboration
- Sync costs extra
|