| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An open-source CRM module within the Odoo ERP suite offering lead management, pipeline tracking, and seamless integration with other business apps. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free (community)-$31.10/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Lead management
- Pipeline management
- Email integration
- Reporting
- VoIP integration
- Lead scoring
- GeoIP
- Activity scheduling
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Open source
- Part of full ERP suite
- Very customizable
- Large community
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex for CRM-only use
- Requires technical knowledge
- Interface not always intuitive
- Implementation can be costly
|
