| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An employee engagement platform offering pulse surveys, anonymous feedback, and recognition tools for building better teams. |
| Pricing |
Paid (Custom pricing) |
Subscription ($5-$8/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Pulse surveys
- Anonymous feedback
- 1-on-1s
- Recognition
- eNPS
- Custom surveys
- Reports
- Slack integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy pulse surveys
- Anonymous feedback
- Good Slack integration
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited HR features
- Basic reporting
- Fewer integrations
- Survey fatigue risk
|
