| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A customer marketing platform for e-commerce brands featuring reviews, surveys, referrals, and quizzes. |
| Pricing |
Paid (Custom pricing) |
Subscription ($119-$499/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Product reviews
- Surveys
- Referrals
- Quizzes
- UGC galleries
- Attributes ratings
- Review syndication
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- High-quality review display
- Customer attribute data
- Multi-channel syndication
- Enterprise features
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- No free plan
- Complex setup
- Overkill for small stores
|
