| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Ecommerce email and SMS marketing platform with pre-built automation workflows for Shopify and WooCommerce stores. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-59/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email marketing
- SMS
- Push notifications
- Ecommerce automation
- Product recommendations
- Segmentation
- Pop-ups
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- E-commerce focused
- Pre-built workflows
- Multi-channel
- Good free plan
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited outside ecommerce
- SMS pricing separate
- Fewer templates
|
