| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Microsoft's cloud storage service integrated with Microsoft 365 for file storage, sharing, and collaboration. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-12.50/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Cloud storage
- Office integration
- Sharing
- Personal vault
- Version history
- Mobile sync
- Backup
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Microsoft integration
- Good value with M365
- Personal vault
- Reliable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Microsoft dependency
- Sync issues
- Complex plans
|
