| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A customer messaging platform for push notifications, in-app messaging, SMS, and email with audience segmentation. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$99/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Push notifications
- In-app messaging
- Email
- SMS
- Segmentation
- A/B testing
- Analytics
- Journeys
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Generous free plan
- Multi-channel
- Easy integration
- Good documentation
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Free plan has limitations
- Can be complex
- Some features in beta
- Support varies
|
