| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An all-in-one business automation platform combining CRM, marketing, payments, and analytics for entrepreneurs. |
| Pricing |
Paid (Custom pricing) |
Subscription ($24-$249/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- CRM
- Marketing automation
- Landing pages
- E-commerce
- Membership sites
- Email marketing
- SMS
- Business process automation
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Comprehensive feature set
- Good for infopreneurs
- Strong automation
- Landing page builder
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex interface
- Steep learning curve
- Can be expensive
- Dated design
|
