| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Open-source project management software with Gantt charts, agile boards, time tracking, and cost reporting. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-15.90/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Gantt charts
- Agile boards
- Time tracking
- Cost reporting
- Wiki
- Meetings
- BCF
- Self-hosted
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Open-source
- Self-hosted
- Feature-rich
- GDPR compliant
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex setup
- Dated UI
- Learning curve
|
