| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An incident management and alerting platform from Atlassian for on-call scheduling, escalation, and alert routing. |
| Pricing |
Paid (Custom pricing) |
Subscription ($9-$29/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Alert management
- On-call scheduling
- Escalation policies
- Incident management
- Runbooks
- Analytics
- Integrations
- Mobile app
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Affordable
- Good Atlassian integration
- Strong mobile app
- Flexible routing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Being merged into JSM
- UI can be complex
- Alert fatigue
- Limited standalone future
|
