| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Lead generation and conversion optimization toolkit with pop-ups, floating bars, and exit-intent technology. |
| Pricing |
Paid (Custom pricing) |
Subscription ($9-49/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Exit-intent pop-ups
- A/B testing
- Page targeting
- Geolocation
- Floating bars
- Scroll triggers
- Inline forms
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Powerful targeting
- Exit-intent technology
- Good A/B testing
- Many display types
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Pop-up focused
- Can be expensive
- JavaScript heavy
|
