| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Affordable integration platform connecting 1000+ apps with unlimited workflows and operations at fixed pricing. |
| Pricing |
Paid (Custom pricing) |
Subscription ($25-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Unlimited workflows
- 1000+ apps
- Multi-step
- Filters
- Formatters
- Router
- Webhooks
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Affordable
- Unlimited operations
- No task limits
- Good value
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Fewer apps
- Less polished
- Smaller community
|
