| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Email marketing platform offering unlimited emails with built-in SMTP and external SMTP connections at one-time pricing. |
| Pricing |
Paid (Custom pricing) |
Subscription ($29-custom/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Unlimited emails
- Built-in SMTP
- Automation
- Drag-and-drop
- List cleaning
- Subscription forms
- Auto follow-ups
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Unlimited emails
- Affordable
- Built-in SMTP
- One-time payment option
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Basic features
- Limited integrations
- Smaller platform
|
