| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A merchant of record platform for SaaS companies handling payments, tax compliance, and subscription billing globally. |
| Pricing |
Paid (Custom pricing) |
Pay_per_use (5% + 50c per transaction) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Merchant of record
- Global tax compliance
- Subscription billing
- Checkout
- Invoicing
- Revenue recovery
- Analytics
- Dunning
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Handles tax globally
- Merchant of record
- Easy setup
- Revenue recovery
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- 5% transaction fee
- Limited customization
- Paddle branding on invoices
- Payout delays
|
