| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An incident management and on-call scheduling platform that helps teams detect and resolve critical issues faster. |
| Pricing |
Paid (Custom pricing) |
Subscription ($21-$41/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Incident management
- On-call scheduling
- Alerting
- Escalation policies
- Status pages
- Event intelligence
- Automation
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Industry standard for on-call
- Strong integrations
- Reliable alerting
- Good mobile app
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex configuration
- Alert fatigue
- Can be overkill for small teams
|
