| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An AI recruiting assistant (Olivia) that automates candidate engagement through conversational AI for scheduling, screening, and FAQs. |
| Pricing |
Paid (Custom pricing) |
Enterprise_only (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Conversational AI assistant
- Automated scheduling
- Candidate screening
- FAQ automation
- Multi-language
- SMS and chat
- Event management
- Career site AI
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- 24/7 candidate engagement
- Reduces time-to-hire
- Natural conversation
- Multi-language
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Enterprise-focused
- AI limitations
- Implementation time
|
