| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A comprehensive payroll and HR services provider for small to medium businesses with dedicated support. |
| Pricing |
Paid (Custom pricing) |
Subscription ($39/month + $5/employee) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Payroll processing
- Tax services
- Benefits
- HR administration
- Time and attendance
- Retirement plans
- Insurance
- Compliance
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Dedicated payroll specialist
- Good benefits options
- Retirement plans
- Insurance products
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Dated interface
- Pricing not transparent
- Customer service inconsistent
- Add-ons increase cost
|
