| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An e-commerce platform for selling digital downloads, online courses, and memberships with no monthly fees on the free plan. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$99/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Digital downloads
- Course hosting
- Membership sites
- Affiliate system
- EU VAT handling
- Coupon codes
- Email marketing
- Embeddable checkout
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free plan available
- Handles EU VAT
- Simple to use
- No product limits
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Transaction fees on free plan
- Limited design options
- Smaller user base
- Basic analytics
|
