| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Project management tool with built-in time tracking, invoicing, and resource scheduling for small businesses and freelancers. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-19.95/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Project management
- Time tracking
- Invoicing
- Resource scheduling
- Kanban
- Gantt
- Reports
- Expenses
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Time tracking + invoicing
- Good for freelancers
- Resource scheduling
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Smaller platform
- Limited integrations
- Basic features
|
