| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A global payment platform for businesses offering online payments, invoicing, and working capital with buyer protection. |
| Pricing |
Paid (Custom pricing) |
Pay_per_use (2.99% + 49c per transaction) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Online payments
- Invoicing
- Pay Later options
- Checkout buttons
- Recurring payments
- Multi-currency
- Buyer protection
- Business debit card
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Global brand trust
- Easy integration
- Pay Later increases conversion
- Multi-currency
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- High transaction fees
- Account holds
- Dispute process favors buyers
- Complex fee structure
|
