| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A product experience platform combining product analytics, in-app guides, feedback, and roadmapping for data-driven product decisions. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Product analytics
- In-app guides
- NPS and polls
- Roadmapping
- Session replay
- Retroactive analytics
- Segmentation
- Feedback
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Retroactive analytics
- Comprehensive platform
- Good guides
- Free plan available
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex setup
- Data volume pricing
- Steep learning curve
|
